Dona tu sonrisa minisite was developed as part of a CSR campaign for the ONG Sonrisas de Bombay sponsored by SONY. The site is based on several image galleries that show the photos of Barcelona citizens who, while attending to a street market during “Mercè” holidays, donated their smile to help out children in Bombay. All the captions where made by several volunteers with cameras that had a smile recognition feature, all donated by SONY.
This project also included the development of some printed materials such as t-shirts for the volunteers and explanatory flyers.
Art direction and visual design: Elena del Villar.
In collaboration with: Lui & Camilo Comunicación Social.
Clients: Sonrisas de Bombay , SONY.